Marketing doesn’t have to feel overwhelming.
If you're posting everywhere, sending emails, and still not seeing pattern sales, students, or clients you want... it’s not because you’re doing it wrong.
You just need a system that actually fits you and your creative business.
In DMMC, You'll Build a Semi-Automated Marketing System Using:
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Email that connects and converts
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Content that builds trust and visibility
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Social Media that supports—not drains—you
So you can make more sales and spend more time where you love to be—your sewing space.
In the DMMC, you’ll learn how to connect the dots between email, content, and social—so you can become your own marketing strategist and stop relying on guesswork.
You’ll build a marketing plan that fits your style, your goals, and your schedule.
And you won’t be doing it alone—I’ll be coaching you step-by-step to make it happen, with live support, feedback, and guidance tailored to your business.
This Program is Perfect For You If:
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You’re a quilter or crafter growing a creative business
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You’ve tried “all the things” and still feel stuck
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You want simple, sustainable strategies—not another fad
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You’re ready to stop guessing and start growing
What's Included in the DMMC?
Live Coaching and a Library of Resources
Your Go-To Resources for Success
To make your journey through the Digital Marketing Magic Coaching Program as smooth and rewarding as possible, I’ve included a robust collection of resources designed to support you every step of the way.
Pre-recorded Video Library
Step-by-step tutorials to help you build your marketing plan with confidence. Like Netflix, you can choose what to focus on - with guidance from Tori.
Templates, Checklists & Workbooks
Checklists for creating sales systems, content calendars, and email outlines - everything is ready to customize.
Live Group Coaching Calls and 1-on-1 Coaching
Get help, inspiration, and feedback from Tori and the community.
Social Media Socials
A tailored social time where you will hear about the latest social media updates and plan your social media with your fellow entrepreneurs.
Private Facebook Group
Network with fellow creatives, share wins, and stay accountable.
NEW! Access to Two Custom AI Assistants built by Tori (not open to the public)!*
You’ll get exclusive use of:
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Barb the Builder – your warm, no-jargon guide to building landing pages and sales copy that actually convert (and feel like you).
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CELA (The Creative's Email Launch Assistant) - your step-by-step sidekick for writing emails that sell - without stress, burnout, or blank-page panic.
*Important Note:
To access CELA and Barb, you’ll need a ChatGPT Plus subscription on OpenAI. This is the paid version of ChatGPT, which unlocks access to custom AI Tools.
What’s ChatGPT Plus?
It’s a $20/month subscription that gives you access to GPT-4—the version of ChatGPT that CELA and Barb run on. Once you’re signed up, you can use CELA and Barb anytime, right from your browser.
These tools are tailored just for creative business owners like you—so you can write faster, market smarter, and stay in your zone of genius - creation!
What You’ll Build:
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A clear marketing strategy that doesn’t overwhelm
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A repeatable system to grow your audience & income
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The skills and confidence to become your own marketing strategist
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More time to sew—and less time second-guessing your posts!
You Can No Longer Afford To…
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Waste money on programs that give you pieces but no full picture.
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Chase 100 to-dos with no clear strategy.
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Let fear of tech keep you stuck when your business is ready to grow.
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It’s time to stop spinning and start simplifying—with support from a quilter and a tech trainer who gets it.
“I’m not techy…”
You don’t have to be. Just be tech-curious.
We’ll walk through every tool together—step by step.
“Tori was an amazing trainer! She made the tech feel doable.”
“I’ve tried other programs…”
This isn’t more info—it’s a roadmap.
With live support and clear steps, you’ll finally know what to do and how to do it.
“I finally feel confident marketing my business.”
“I don’t have time…”
That’s exactly why you need this.
DMMC helps you market smarter, not harder - with systems that run even while you quilt.
“I’m working less and reaching more.”
“What if it won’t work for me?”
The DMMC gives you a proven path - but it’s flexible enough to fit your offers, your pace, and your comfort zone.
You’ll build a system that actually works for your business—with feedback, coaching, and support the whole way.
“I finally found a system that fits my business - not the other way around.”
Hear From Past Members...
Lynn Kane, Puppy Girl Designs
"I have come to look differently at my business. I feel like I have a real chance to be successful."
Sheena, Green Man Quilts
"Tori's focus and knowledge of the quilting business spoke to my needs at this time."
Giuseppina, The Quilty Colour Coach
"Finding marketing help specific to quilting—from a quilter who gets it."
Member Spotlight:
From Overwhelmed to Confident
“Joining the DMMC was one of the best decisions I’ve made for my business.”
When I started, I was brand new to marketing and had just decided to take it into my own hands. I felt overwhelmed and unsure where to start. But thanks to Tori and the DMMC community, that quickly shifted to clarity and confidence.
I’ve learned how to market my business more effectively, communicate with my audience naturally, and even started a blog—something I never thought I’d do!
Tori helped me see my business differently. I’ve gained tools (like ChatGPT!) and strategies that help me show up consistently while saving time. Her guidance, especially during a website audit, gave me clear ways to make my site work better for my business. Now, I feel confident, capable, and truly supported.
If you’re ready to grow your business in a way that fits your life, your voice, and your goals—DMMC is it.”
— Brooke, Brooke’s Bitchin Stitches
You Could Do It All Yourself—But at What Cost?
Many quilters and creatives try to figure marketing out on their own (I did!).
What they don’t realize is how long it takes—or how scattered and ineffective it can be without a clear system.
Or, you could hire it out. I offer full-service digital marketing for $3,500/month.
An agency I spoke to wanted $1,200/month just to manage half of what you’ll learn to do yourself inside the DMMC.
But if you’re like me, you want to understand how marketing works.
You want to be empowered to show up online with clarity - and then, when you’re ready to hire help, you’ll know exactly what to delegate and what’s worth paying for.
The DMMC gives you the system, support, and skills to do just that.
Join today for just $97/month at the DMMC Basics Plan.
Or join today for just $187/month for additional monthly 1-on-1 coaching with the DMMC Bronze Plan.
Meet Your Coach:
My name is Tori McElwain
I created the Digital Marketing Magic Coaching Program after seeing so many talented creatives struggle to get traction online.
As a quilter, teacher, and coach, I know what it’s like to juggle all the pieces—and I’m here to help you build a marketing system that fits your business and your life.
My journey started with handmade quilts and a love for lattes. Today, I help quilters, crafters, and makers simplify their businesses with smart tech solutions—from digital marketing and content strategy to email systems, automation, and even self-publishing.
With 24 years of quilting experience, a Master’s in Education, and a background in the tech industry, I combine instructional design, practical tech, and a whole lot of heart to help you grow your digital presence—with clarity, creativity, and ease.
Whether you’re just getting started or scaling your offers, I’d love to help you make marketing feel a little more magical.
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"Tori is well worth collaborating with. I’m extremely impressed with her knowledge and insight."
- Rhonda, Longarm Quilter
Not sure if the DMMC is for you?
Let's talk about it! Book a free 30-minute Strategy Session with me. This is not a sales pitch oppertunity, just a conversation about you, your business, your goals, and whether the DMMC is a good fit.