Tori McElwain
Quilter, Author, & Digital Marketing Strategist
Tori McElwain (she/her) is a digital marketing strategist, educator, and author of Workshops Unleashed, dedicated to helping quilters and craft entrepreneurs grow their businesses online. As a resilient military spouse with a background in education, tech, and quilting, she empowers creatives with marketing strategies while giving back by creating job opportunities for fellow military spouses.
About Tori
Tori’s business journey began with selling handmade quilts to fund her Starbucks trips, but it has since evolved into a thriving career helping creatives turn their skills into profitable workshops and digital offers. She is the author of Workshops Unleashed and founder of the Digital Marketing Magic Coaching Program (DMMC), where she equips quilters and craft entrepreneurs with the strategies they need to attract students, sell their courses, and scale their businesses.
With 24 years of quilting experience, a Master’s degree in Education, and a background in the tech industry, Tori blends instructional design, marketing strategy, and technology integration to create effective digital marketing solutions for creatives. As a military spouse, she has learned to be resilient and adaptable to ever-changing conditions—skills she now applies to helping small businesses navigate the evolving world of digital marketing.
Tori’s mission is to spread quilting by empowering small businesses, by giving them the tools and strategies to succeed. She is also committed to giving back to both the quilting and military spouse communities by using her business to create job opportunities for fellow military spouses, providing them with flexible, meaningful work.
Through one-on-one strategy sessions, group coaching, and content development services, Tori helps creative entrepreneurs confidently market their offerings and build sustainable businesses. Her passion for education, marketing, and community makes her an invaluable resource for quilters, crafters, and creative business owners ready to expand their reach and revenue.
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FAQ
Frequently Asked Questions
How do I join an On Demand Program or Class?
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Click join.
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Enter your information and become a site member (this is free and helps track your progress!)
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You can then join the program from your profile (select your picture or initials in the circle) or come back to the Program you are interested in and Join. Payment is only required for the Skill Building BOM. Then you're in!
How do I Join a Live Class?
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Navigate to the class you're interested in under Live Classes.
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Select "Details,"
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Then select "Book,"
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Finally, fill out the required information.
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You will receive an email confirmation after booking. A separate email will be sent as a welcome email directly from me leading up to the class with more information.
Are Live Classes virtual or in person?
They are ALL virtual! From the comfort of your own home - or on the go.
Do I need to download the WIX app?
No. It's optional.
What will you do with my email?
Your email will be added to my monthly newsletter, which you can unsubscribe from at any time. I am here to help, your email will never be sold by me. I take security seriously and follow all precautions to keep your information secure.
I found an issue with a Quilt Pattern.
Thank you! I appreciate your feedback. Please email me a picture and a description at hello@thequiltpatchbytori.com. I work diligently to make sure patterns are accurate, but corrections or clarifications can be inserted, and mistakes aren't impossible.